Mobile marketing is a broad term that can mean many things. Different businesses have different ideas of how to implement mobile marketing. A marketing or advertising effort that makes use of cell phones and other mobile devices is the broadest definition. This article will help you understand the benefits of mobile marketing.
Make sure your mobile content is viewable on multiple mobile platforms. You have to take all different kinds of devices from random phones into account when developing your strategy. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.
Location is of the utmost importance when you are engaging in mobile marketing. Mobile marketing has a distinct differential; it knows where you physically are. You will be able to find a new location that you were not able to find anywhere else. Think about ways you could use the location-aware advantages of mobile marketing to enhance your business.
Send a message with a coupon code or a special discount. Upon receiving special offers in a direct message, many potential clients will be willing to give up a little of their time to see what's available.
Know what you want to accomplish before starting your mobile marketing campaign. At first, you must figure out what you want to achieve through this strategy. Do you want to use mobile marketing to increase your revenue or to reconnect with lost customers?
Any mobile marketing oriented call-to-action needs to be simple and easy to facilitate. When you are designing forms for your mobile users to use, never forget the method with which they are inputting information. Long forms are fast and easy to fill out on a regular computer. However, the smaller keyboard of most cell phones makes it a very tedious process. It should always be a snap for someone to add themselves to your business' mailing list.
Focus first on building a customer base and securing their numbers for your database. Only use people that have opted into your messaging system. However, you must first obtain permission from your mobile users. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.
Make your point but keep it short when it comes to mobile content. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. Mobile marketing is all about concise advertising.
To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. If you want to know what your customers are dealing with, try out the phones that they are using.
It's critical to perform a usability test. You have to make sure that your customers will be able to view the content that you are sending them. Ask friends, family and coworkers to allow you to send them test messages and to check over them before you launch the campaign.
If you put maps that are friendly to mobile phones on your site, you can attract local visitors. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.
Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.
Instead of sharing short codes, buy them for your individual use. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. Eventually, people will learn your short code which they will link to your company. This is much smaller of a price than encountering legal problems. You can get in trouble if the company that you are sharing codes with takes advantage of the system.
You should elevate your presence on the top social networking services. This is essential to your business being found. Focus on the fundamentals of social media, then move on from there. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. Customers may feel angry about the amount of texts they are receiving. Ensure that your texting service requires opting in, and make sure your customers know that you won't send more than a certain number of texts each month. By keeping your promises, you will help to build trust with your customers.
Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. Your application could offer a number of features.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. Many customers these days don't bother to search for a company's main site, but rather seek out their social media pages.
Send mobile marketing messages during normal business hours. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
The most successful mobile marketers start small and then expand their services. Take this same approach. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Utilize all available tools.
Give yourself more than one option when creating your landing page. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. By creating an A & B version of your landing page, you can test effectively. Going forward, use the most successful page.
Make your mobile marketing campaign a two-way street. Give the customers receiving your messages a way to send you feedback so that you can connect with them and improve your services. Continue to solicit customer feedback from those who seem willing to give it.
Mobile marketing may mean different things to some, but it all comes down to reaching the audience. No concrete definition can be made; though, all definitions concede that it involves marketing on mobile devices. By implementing some of these ideas into your plan, you can create a successful and mobile friendly marketing campaign.
No comments:
Post a Comment